CPF collaborates with Sertis to jointly develop technology for farm management, "CPF AI FarmLab Powered by Sertis." For the first time in Thailand by using Artificial Intelligence that can analyse, process and make independent decisions through studying large amounts of data applied to the animal husbandry industry in order to create Smart Farm. This encourages people to work safer, quicker, more efficiently, creating a new standard for the Thai agriculture business to strive for international excellence.
On September 19th 2019, Mr. Rewat Hathaisattayapong, Executive Vice President of CPF (Thailand) Public Company Limited, together with Mr.Tee Vachiramon, Chief Executive Officer and Founder of Sertis, and Mr. Tongchai Detintaranarak, Farm owner of Khao Aom, joined the press conference to launch the project "CPF AI FarmLab Powered by Sertis" at the True Branding Shop, 3rd floor, in Siam Paragon.
Mr. Rewat Hathaisattayapong, Executive Vice President of CPF (Thailand) Public Company Limited, stated "CPF is a leader in the agro-industrial business. Our business operations include Animal Feed Production, Animal Husbandry and Food Production. CPF is committed to quality product development, farm management and improving the livestock industry, as well as promoting entrepreneurs; farm owners and farmers that use technology in their business can compete and stay relevant.
CPF AI FarmLab Powered by Sertis’ is a project that CPF has collaborated with Sertis to develop technology for farm management. This is an intelligent farm management system that combines AI and Computer Vision to raise the level of biosecurity, which is the most important part of the livestock industry. This involves monitoring and documenting the performance of employees, and facilitating the livestock farm operators. For the next phase, we will use AI to monitor the health of the animals. CPF believe that Sertis, a leading AI company, can use their expertise to further develop an intelligent management system that reduces potential problems on the farm.
"CPF AI FarmLab Powered by Sertis’ has helped enhance the potential of becoming a model farm, which has a safe working process where checks can be made at high-risk points at every step. It has helped enhance CPF’s food production service with advanced technology. CPF is proud to offer this technology to their customers so they may have sustainable growth for their business.”
Mr.Tee Vachiramon, Chief Executive Officer and Founder of Sertis Company Limited, stated "Sertis is honoured and pleased to be part of the development of Intelligent Farm Management technology, ‘CPF AI FarmLab Powered by Sertis.’ The company has applied our expertise in Artificial Intelligence to help promote biosecurity on the farm. The product can help monitor staff performance 24 hours a day through cameras that have been installed in high-risk areas on the farm. Then, the AI system will analyse the data from the received images and notify relevant parties immediately if a staff member is seen trespassing to an unauthorised area. This is done through the ‘LINE’ application by sending notifications and snapshots and an analysis that allows farm owners, managers and other relevant supervisors to review historical data collected in a database displayed on the Dashboard to analyse the cause of the problem and improve operations to ensure maximum security.
In addition, working with CPF continues to promote the concept and commitment of Sertis in bringing technology to solve problems and developing the country to increase competitiveness in the digital age, beginning with the agricultural sector. It also creates guidelines for the use of technology suitable for various business sectors, helping continuously keep up with the times."
Mr. Tongchai Detintaranarak, Farm owner at Khao Aom, said that "The Khao Aom Farm, a ranch in Ratchaburi province, is to operate as a prototype. By considering the delivery of the best products to customers and giving importance to the use of technology in farm management. The farm has collaborated with a team of experts and veterinarians from CPF. The area within the farm is clearly divided into zones. Including establishing operational measures in each area that restrict employees from entering areas that are not permitted, in order to prevent the infectious spread of disease on the farm such as ‘ASF’ (African Cholera) in pigs, ‘Foot-and-mouth disease’ in poultry, and other epidemics. With the view that digital technology plays a very important role in today’s business operations it is a good opportunity to bring ‘CPF AI FarmLab Powered by Sertis’ technology to be tested at Khao Aom Farm. We are confident that this system will greatly enhance the efficiency of business operations; bringing the technology into full use raises the standards of the industry to be faster, safer, and more modern. This means the production process is in accordance with international standards